Illumina
As the international leader in genome sequencing systems, Illumina serves labs and organizations across the globe. At Yamamoto we had an opportunity to work on campaigns for sequencers at every level of their product catalog. With Illumina, we needed to balance creativity and their apple-esque design system with hard hitting science to speak to genomics researchers. The executions you'll see here are all social, but we did create other assets such as banner ads, Google RDAs & RSAs, and some short video to support each campaign.
​
Here are assets from a launch campaign we created for Illumina’s complete long reads offering.
And here are some assets from a small campaign promoting consumables to be used with a mid-level sequencer.
This campaign featured testimonials, highlighting the success researchers have been having with Illumina's flagship NovaSeqX.
Finally, here are a few pieces for NextSeq, a campaign where we looked to play up Illumina's hardware and software advantages.
